About Us

White Rabbit England, was established in 2001 and is the original brand designing and manufacturing children's lighting such as the Toadstool night lights and White Rabbit lamps, originally found is stores such as John Lewis, Liberty, Harrods, Fortnum & Mason and many more.

These lamps were the brain child of sisters Charlotte and Victoria who set out to recreate the magical night lights they loved as children.

"We loved rabbits and had a pet white rabbit called Harvey growing up in the 70's. This is one of the reasons why White Rabbit was a perfect name for the business and we always say 'white rabbits' to each other on the first of the month for good luck too!"

Behind the brand

Charlotte and Victoria, founders of White Rabbit England.

As little girls in the 1970's, Victoria and her sister Charlotte slept with an enchanting pottery toadstool light beside their beds. Hand painted in earthenware and decorated with dancing elves and fairies, it was the magical centrepiece of their bedside table, filling their bedroom with a gentle, reassuring light.

Some years ago, now grown up, married and with young children of their own, the sisters set out to find a replacement for the light they had known and loved as children. When they couldn’t find anything suitable, they resolved to make their own. But not just for themselves; for children all over the world, and so White Rabbit England was born.

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"We are passionate about design, British manufacturing and mostly our customers, who from birth upwards will treasure and grow old loving our products so that the next generation can too.

"Over the years we have added other childrens' lighting interiors and gifts to compliment our range so that customers who love our lights will also love our choices of furniture, wallpapers, soft furnishings, baby gifts and more... we aim to provide good quality and excellent customer service so that White Rabbit England will become an online destination when seeking out something extra special.

We have gained many fans of our brand over the years and now hope that we can grow our online store to more customers here in the UK aswell as globally. Happy shopping...love Charlotte & Victoria"

About Us

Quintessentially British Lighting, with a twist.


“A white fine bone china dog lamp - when he lights up from the inside you can even see his little whiskers!”

Prima Baby

“MAGIC KINGDOM - Remember the nostalgia of lamps from your childhood? This classic lamp from White Rabbit England brings new vigour to any child’s room whilst reminding us of the magical lamps we love"

Baby & Me Magazine

“Pretty fairy and woodland creatures make a captivating scene by day, while at night a reassuring light helps soothe tired eyes to sleep"

The English Home Magazine

"You’ll be extra careful with your rainy day fund in this fine bone china bunny, a perfect new baby gift.”

Pregnancy & Birth Magazine

The red toadstool lamp is a perfect Nightlight to guarantee sweet dreams.

Hello Magazine

“Best bet for a gorgeous gift is this seasonal tale of friendship and is made all the more adorable by the addition of a cuddly white bunny, perfect for bedtime. We especially love the little rabbit gift bag it comes in!"

Practical parenting & Pregnancy

“Rabbit Lamp: A modern classic and a future icon of childrens rooms”

Sunday Express Supplement

“Nightlights simply don’t get much better than this! This adorable rabbit light gives your childs' room a soft glow at night. It has a timeless design which could take permenant residence on a shelf for many years to come and a future heirloom definitely!

Mumsense Magazine

Not all children can sleep in full darkness, but too much light disturbs sleep patterns and affect their, and your waking hours…and not in a good way! This Owl lamp from White Rabbit England and made in England from fine bone china so the light gently glows from the inside and is, we think, an heirloom of the future.

House & Garden Magazine

“Light Relief” - We defy you to find lighting any cuter, perfect for mini Dr. Doolittles

Sunday Times Style Magazine

Beautifully designed childrens lighting

Our award winning lamps are designed to be left on all night to give off a warm comforting glow

Our Awards

Pay in 3 instalments

Spread the cost of your purchase into 3 interest-free instalments. The first payment is made at point of purchase, with remaining instalments scheduled automatically every 30 days.

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